Not too long ago, buying an iPhone in India was considered a luxury. The brand was often dismissed as being out of reach for the masses, reserved only for a small circle of wealthy buyers in metros. Fast forward to 2025, and the story has changed dramatically. The iPhone now holds close to 8 per cent of India’s smartphone market, making Apple one of the top players in a country that was once seen as an uphill battle for the company.
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A steady climb in share
Apple’s numbers tell the story of a brand that has grown brick by brick in India. From holding just 1 per cent of the market in 2019, the iPhone’s share grew to around 4.6 per cent by 2022, touched 6 per cent in the first half of 2023, and closed the year at about 7 p
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