The challenge addresses what activists are dubbing as a Turkish 'femicide'

A campaign purported to be about โ€˜women supporting womenโ€™ is flooding peopleโ€™s Instagram feeds with striking, if opaque, imagery as we speak.

But this is not the first time Instagram users have leveraged black-and-white photos in support for a cause. Back in 2016, monochromes with the hashtag #ChallengeAccepted were meant to spread cancer awareness. Over the years the trend started being used to spread positivity according to The New York Times.

The incident that triggered the latest challenge, however, was the killing of Pinar Gutelkin, a 27-year-old woman who was reported m

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