The entertainment world is changing fast. Earlier, a newcomer’s success was judged by box office numbers and how many people watched their film in theatres. But with OTT platforms, things are different now. They give global reach, instant recognition, and more creative freedom, making OTT the first choice for many debut actors.
This week on Cinematic Saturday, we take a closer look at whether OTT platforms are truly a safe space for newcomers. India Today spoke to producer and film business expert Girish Johar, along with acclaimed actor Pankaj Tripathi, to understand their views.
OTT vs Theatres
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The audience a newcomer reaches often determines the impact of their debut. In traditional cinema, theatrical releases expose actors to a wide, mass audience, testing their appeal and box office pull. OTT platforms, on the other hand, cater largely to younger, digitally-savvy viewers who consume content on-demand, often globally. This shift has created a new landscape for measuring a successful debut, with actors and creators needing to understand the nuances of each platform.
Girish Johar talked about how a successful debut can be measured in today’s OTT era. He explained, "It’s important to clarify the difference between OTT viewing and theatrical viewing.
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