Agriculture is a thirsty industry, consuming 70% of all fresh water used worldwide. In some countries, like India or Chile, it can be more than 90%.

For Mario Bustamante, who lives in Chile, the problem hits close to home. “Lack of water is a big issue here,” he told TechCrunch.

Bustamante is betting that AI can help slash water use in farms across the world. His startup, Instacrops, was originally founded to deploy internet-of-things (IoT) sensors on farms to warn farmers about damaging frost

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