After another bittersweet end to the summer box office season, American multiplexes are going to “shake it off.”
The AMC-distributed “Taylor Swift: The Official Release Party of a Showgirl” opened Friday as part of a three-day run in 3,700 theaters to coincide with Swift’s 12th studio album, “The Life of a Showgirl,” providing a much-needed lift for movie theaters. The movie pulled in $15.8 million domestically on Friday, according to a statement AMC shared with CNN, and is expected to earn up to $30 million domestically over the three-day weekend.
The limited theatrical run comes about two ye
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