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Design is both an art and a science. Form and function must exist in tandem. So, when it comes to the adoption of artificial intelligence, fields like fashion, architecture and interiors have found themselves at a crossroads.

For those who view design as a largely creative endeavor, AI appears to undermine the intrinsic humanity underpinning their work. But for those looking to improve efficiency — whether it’s in idea generation, reducing waste or streamlining manufacturing — the technology can help to enhance the creative process.

Regardless of where you stand on whether (or how much) designers should embrace generative AI, this much is clear: it is having a seismic impact on the built environment, the products on our shelves and the clothes in our closet.

Below, three of the most prominent early adopters of AI-driven design, from across the creative industries, discuss how the technology is transforming their practices:

Philippe Starck, industrial designer

Made from recycled materials, Philippe Starck's AI furniture range features the "first chair designed outside our brain," according to the French designer's studio. Simona Pesarini/Starck Network

In 2019, my “AI chair” became the first mass-produced piece of industrial furniture ever created with the help of artificial intelligence. I launched the series alongside an Italian furniture company, Kartell, at Milan Design Week and it went on sale that year.

Generative design was in its infancy then, but the chair’s story goes back a few years further. In 2017, I had been growing a little bored with myself and my creations. I wanted to explore new territories, devoid of human, cultural or sentimental influences, which is why I decided to work with AI.

I started to collaborate with Autodesk, one of the earliest generative design