What a Texas showerhead salesman discovered about 'Made in the USA' labels
toggle caption Angela Weiss/AFP
Ramon van Meer sells showerheads made in China and Vietnam.
When President Trump imposed steep tariffs on Asian imports this spring, van Meer decided to find out if it made business sense for his company to shift production to the United States.
"I wanted to see how many people would actually pay for the more expensive, 'Made in the USA' version," van Meer said.
So, he set up an online experiment. On his website, where customers can already choose from a variety of finishes — chrome, nickel or black — for their showerheads, van Meer offered two options: The imported showerhead for $129 and a domestic version costing about $100 more.
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