ustwo is a Business Reporter client
Is AI a tool, a teammate or a threat? Why humans matter more than ever in digital product design.
Just a few years ago, AI was, on the whole, a theoretical ambition; today, it’s a daily reality reshaping industries, redefining workflows and raising fundamental questions around the role of creativity itself. As these tools mature, so does the way people work with them. Digital products – and the processes we use to make them – were once more linear and predictable. Now, with the infusion of new technologies, processes are marked by greater complexity and a growing sense of uncertainty.
Building digital products using AI is about creating an environment whereby both human and machine can flourish. In practice, this becomes a process of experimentation, refinement and rethinking how ideas take form. The question ultimately is no longer whether AI can build digital products, but rather whether it can help us build something meaningful, robust and repeatable.
That question came into sharp focus through a recent proof–of–concept for Soph’s Plant Kitchen, a high–protein, plant–based meal planning venture. The brief was to develop a minimum testable product, designed to test user appetite, retention and the commercial viability of curated meal subscriptions.
Continue Reading on The Independent
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.