If you asked your grandparents about investment, their answers would likely come down to two things: property and gold. Your grandmother might fondly tell you how she used to buy gold jewellery with the money she saved from the monthly ration budget. "The prices weren't so high back then," she'd remind you with a smile.
For our parents' generation, the idea of investment widened a little. Fixed deposits, stocks, and mutual funds entered the picture, and we've all heard those stories of how they bought shares in one company 15 years ago that are now worth a fortune.
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But for the younger generation, the canvas is expanding even further. With global brands entering India and luxury becoming more accessible, a new question is emerging: can luxury itself be the next big investment for the Indian middle class?
The big shift
"Luxury items can be a good investment," says Garvit Goyal, a NISM-certified finance content creator. He feels that this shift is primarily happening because the current generation is blending lifestyle with finance.
"We want our money to reflect our personality, not just sit in a fixed deposit. For older generations, investing was about security, but now it is about self-expression," Goyal tells India Today.
So, owning a R
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