This illustration photograph taken on December 22, 2023, shows the logo of video sharing portal YouTube displayed on a smartphone screen, in Frankfurt am Main, western Germany. (AFP/Kirill Kudryavtsev)
Google-owned YouTube is now the leading destination for podcasts in the United States, with 33 percent market share according to Edison Research, and more than one billion consumers worldwide.
B ig tech platforms, including TikTok and Netflix, are all looking to add video podcasts to their content, a rapidly growing format that attracts a young audience prized by advertisers and where YouTube dominates.
Roman Wasenmüller, the head
Continue Reading on Jakarta Post
This preview shows approximately 15% of the article. Read the full story on the publisher's website to support quality journalism.