Treet Corporation expands product line to cater to evolving Gen Z preferences, underserved women’s grooming market
In a rare development for the personal-care market, the country is witnessing what industry experts describe as a reset moment. For years, the shaving and grooming sector has revolved around a few dominant players, with consumers largely accustomed to imported brands.
But with Gillette’s exit from formal local operations and a rapidly shifting buyer profile shaped by Gen Z, the competitive landscape is undergoing a dramatic transition, one that companies say they had already been preparing for.
“The preparations and additions in our product line did not happen overnight.
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