I will never understand the strange obsession that the world has with understanding Gen Z, like we’re a case study. A generation to be explained and analysed.
Articles, videos, and podcasts, all trying to explain how we think, how we work, how we date, how we meme. Everyone wants to “get” Gen Z.
We’ve become a genre. A convenient label to hang think-pieces on. Too digital for the old, too self-aware for the young, too ironic for the serious.
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Every few months, there’s a new discovery: “Gen Z is redefining love!”
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