South China Morning Post CENTER (0.0) Reliability: 7.5/10

Chinese jewellery firm V Muse aims to rival international names like Van Cleef & Arpels

✍️ Daniel Ren 📅 November 16, 2025 11:30 PM 🕐 Scraped: November 17, 2025

Summary: Company prepares to open its first store, in Shanghai, after eight years honing its aesthetic sense and making a splash at CIIE.

Chinese fine jeweller V Muse plans to open its first store next year in Shanghai, taking a substantial step forward in tapping wealthy consumers’ rising ardour for art and treasure.

Aiming to build itself into a lux

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Author

Daniel Ren

Original Publisher

🌍 South China Morning Post

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Published Date

November 16, 2025 at 11:30 PM

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