The audio version of this article is generated by text-to-speech, a technology based on artificial intelligence.
Matthew McConaughey and Michael Caine have signed a deal with AI company ElevenLabs, becoming the latest stars to license their voices for digital recreation.
Founded in 2022, the AI audio startup allows brands to license the voices of celebrities and historical figures for use in content and advertisements. McConaughey, who has been an investor since 2022, shared in a statement he’ll allow the company to translate his newsletter, Lyrics of Livin’, into Spanish using his voice.
Caine, meanwhile, has licensed his voice via the company's Iconic Marketplace and for use on its text-to-audio app ElevenReader.
“It’s not about replacing voices; it’s about amplifying them, opening doors for new storytellers everywhere,” Caine was quoted as saying in a statement.
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