From gluten-free pizza joints to fast food chains rebranding themselves as health-conscious havens, the industry is desperately trying to stay relevant.
Is this a genuine evolution or just really good marketing? More importantly, will fast food ever escape its reputation for valuing speed over substance?
Gluten-free? There’s a burger for that. Plant-based? Take your pick. Want your meal sprinkled with locally sourced artisanal cheese and a side of ethical responsibility? Sure, why not?
Somehow, against all odds, fast food is now going through an identity crisis—one that involves gourmet ingredients, sustainability promises, and menus that cater to every possible dietary preference.
Gluten-Free fast food: from niche to mainstream
For years, fast food has been largely inaccessible to those with dietary restrictions, particularly people with celiac disease or gluten sensitivity. That’s changing. Major brands and independent players are stepping up, making fast food more accessible than ever.
McDonald’s has le
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