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Hyundai is probably one of South Korea’s most globally recognisable brands, with only the likes of Samsung and LG also vying for the title.
The Hyundai Motor Group, which owns Kia and Genesis, first arrived in Europe in the late 1970s. However, it was only in 1997 that they opened their first production site outside of South Korea, in Turkey.
“If you look at personal cars we're at 4% market share in Europe, we're ranked number 10 on the market,” said Xavier Martinet, President and CEO of Hyundai Motor Europe.
“When you look back in time, 10-15 years ago we were at half this market share, so Hyundai has been growing over time.”
In their 58 years of business, the company has managed to produce more than 100 million units worldwide and
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