At Amazon’s fall hardware event, the company announced it will bring its upgraded AI, Alexa+, to its Fire TV devices. With Alexa+, Fire TV users will have access to expanded capabilities, like the ability to ask the AI more complex questions, get more tailored recommendations, find specific scenes in movies, and more.
For instance, Fire TV owners could previously ask Alexa+ for recommendations beyond basic questions, like “what’s a good movie for a family movie night?” Now, they could also ask for a recommendation that’s similar to a show they had binged last weekend, or for something featuring a favorite actor, among other things.
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