Will Ashley serenades the crowd as the special guest performer at BW Women's PLS Launch
Stepping into our BW Women “Pretty, PLS” launch held at SM North Edsa Annex Atrium on Sept. 28, 2025, truly felt like entering a blooming garden. We wanted the venue to reflect the freshness and playfulness of our newest innovation—the BW Women PLS Perfume Lotion Spray—and it came alive with flowers, pastel hues, and interactive experiences for our guests. PLS is our playful take on ‘Perfume Lotion Spray,’ but also a nod to how the product will leave you saying ‘pretty, please!’
Although entry was limited to invited personalities — media, influencers, content creators, and beauty queens—the excitement extended far beyond the enclosed space. I was surprised that even without public promotion, Will Ashley’s fandom had already camped outside the venue since mall opening.
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