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This time, the flame of creativity was lit where many fashion houses were already feeling the fatigue. As many as eight brands presented debut collections under the wings of new artistic directors - fresh blood in the downtown haute couture hustle and bustle.

Some arrived with bold ideas, others with a sense of having to redefine themselves - and in this confrontation of old and new narratives, something emerged: a breath of renewal for brands, but without abandoning their heritage.

Stella McCartney served up her most sustainable vision yet - 98% of the materials were ethically sourced, and the show opened with Helen Mirren reciting the Beatles' 'Come Together'. It's a manifesto: luxury can be conscious, and chic can be responsible.

Stella McCartney has opted for sustainable luxury. Copyright 2025 The Associated Press.

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