As Arattai gains adoption and users, a question many people have is around the monetisation of the app. Will it soon have advertisements? How will Zoho monetise the app? According to Zoho CEO Mani Venbu, advertisements within Arattai are not on the cards. In fact, ads are “never” coming to the app even though months or years later the company might explore other options to earn revenue from Arattai.
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In a conversation with India Today Tech, CEO Mani Vembu, who is brother of Zoho co-founder Sridhar Vembu, talked about monetisation aspect of Arattai.
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