Facebook is introducing a major update to its Reels algorithm, aiming to provide users with more recent content and greater control over what they see. The update, announced by Facebook's vice president of product, Jagjit Chawla, reflects the increasing role of artificial intelligence in shaping social media feeds. With video watch time on Facebook growing by 20 per cent year over year, the company is responding to user requests for fresher and more relevant content. Facebook has also revealed new features such as AI-powered search suggestions and 'friend bubbles,' designed
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