India, the world's largest Scotch whisky-consuming country by volume, might soon see a drop in prices of premium British brands such as Chivas Regal, Ballantine's, Glenlivet, Glenfiddich, and Johnnie Walker, among others. British Prime Minister Keir Starmer has arrived in India for the formalisation of the India-UK trade deal, and on the table is Scotch whisky. With Starmer's focus, whisky prices in India are likely to see a steep drop.
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India's voracious demand for Scotch whisky, fuelled by a burgeoning middle class and evolving tastes
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