New York —
Domino’s Pizza is giving itself a major makeover — and introducing a snappy jingle — in hopes of holding on to customers’ limited attention.
The chain unveiled Wednesday its first refresh in 13 years. encompassing a bolder logo with brighter colors, new employee uniforms and pizza boxes, and redesigned restaurant signage. Also, for the first time in its 65-year-old history, the restaurant is releasing a jingle mimicking its name performed by country star Shaboozey.
The goal is to capture people’s shortening attention spans amid a fractured media landscape, said Kate Trumbull, Domino’s chief marketing
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