New York —
McDonald’s is rebooting a fan-favorite game after a decade in an effort to spur sales. Once a cultural phenomenon, and even the subject of scandal, Monopoly is back.
The promotion is returning to US restaurants on October 6 for a limited time, but not in the way many of us remember. The physical board to track peeled-off pieces isn’t coming back. Rather, the game is getting a digital makeover that is largely played in the McDonald’s app for registered members of its loyalty program.
However, the physical game pieces will appear on some foo
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