New York —
A few months after the collapse of Joann, a former foe is reviving the crafting and fabric store’s brand name.
Michaels announced Wednesday that it is bringing a “Knit & Sew Shop” format to all of its US and Canada locations, which features the Joann name on the signage as well as the Big Twist yarn, a cult-favorite collection that Michaels bought when it also purchased Joann’s intellectual property in June.
The “store within a store”
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