Plastic recycling startup Novoloop has inked a deal with a major manufacturer to produce its upcycled thermoplastic polyurethane at commercial scale, TechCrunch has exclusively learned.
The agreement helps nudge the Menlo Park-based Novoloop through the so-called “valley of death” that many climate tech startups must slog through.
Startups that depend on hardware are particularly susceptible to stumbling in the valley, the dreaded moment when they’ve proven their initial technolog
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