India has kicked off a pilot to let consumers shop and pay directly through AI chatbots, with OpenAI’s ChatGPT leading the rollout and integrations with Google’s Gemini and Anthropic’s Claude in development, as the South Asian nation becomes the next major market for global AI companies.
On Thursday, the National Payments Corporation of India (NPCI), the federal body behind the country’s widely used Unified Payments Interface (UPI), partnered with OpenAI and fintech firm Razorpay to enable consumers to shop and pay directly through ChatGPT. Razorpay confirmed to TechCrunch that the pilot is being rolled out nationwide and will become widely available in the coming months.
The experience is built on UPI Reserve Pay — a new NPCI protocol that allows users to block a specific amount of funds for future debits to designated merchants — and UP
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