ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to supercharge productivity through writing essays and code with short text prompts has evolved into a behemoth with 300 million weekly active users.

2024 was a big year for OpenAI, from its partnership with Apple for its generative AI offering, Apple Intelligence, the release of GPT-4o with voice capabilities, and the highly-anticipated launch of its text-to-video model Sora.

OpenAI also faced its share of internal drama, including the notable exits of high-level execs like co-founder and longtime chief scientist Ilya Sutskever and CTO Mira Murati. OpenAI has also been hit with lawsuits from Alden Global Capital-owned newspapers alleging copyright infringement, as well as an injunction from Elon Musk to halt OpenAI’s transition to a for-profit.

In 2025, OpenAI is battling the perception that it’s ceding ground in the AI race to Chinese rivals like DeepSeek. The company has been trying to shore up its relationship with Washington as it simultaneously pursues an ambitious data center project, and as it reportedly lays the groundwork for one of the largest funding rounds in history.

Below, you’ll find a timeline of ChatGPT product updates and releases, starting with the latest, which we’ve been updating throughout the year. If you have any other questions, check out our ChatGPT FAQ here.

To see a list of 2024 updates, go here.

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September 2025

ChatGPT rolls out parental controls following teen suicide case

OpenAI is reportedly adding parental controls to ChatGPT on web and mobile, letting parents and teens link accounts to enable safeguards like limiting sensitive content, setting quiet hours, and disabling features such as voice mode or image generation. The move comes amid growing regulatory scrutiny and a lawsuit over the chatbot’s alleged role in a teen’s suicide.

OpenAI introduces ChatGPT Pulse for personalized morning briefs

OpenAI unveiled Pulse, a new ChatGPT feature that delivers personalized morning briefings overnight, encouraging users to start their day with the app. The tool reflects a shift toward making ChatGPT more proactive and asynchronous, positioning it as a true assistant rather than just a chatbot. OpenAI’s new Applications CEO, Fidji Simo, called Pulse the first step toward bringing high-level personal support to everyone, starting with Pro users.

OpenAI moves into AI-Powered shopping, challenging tech giants

OpenAI launched Instant Checkout in ChatGPT, letting U.S. users purchase products directly from Etsy and, soon, over a million Shopify merchants without leaving the conversation. Shoppers can browse items, read reviews, and complete purchases with a single tap using Apple Pay, Google Pay, Stripe, or a credit card. The update marks a step toward reshaping online shopping by merging product discovery, recommendations, and payments in one place.

OpenAI brings budget-friendly ChatGPT Go to Indonesian users

OpenAI rolled out its budget-friendly ChatGPT Go plan in Indonesia for Rp 75,000 ($4.50) per month, following its initial launch in India. The mid-tier plan, which offers higher usage limits, image generation, file uploads, and better memory compared to the free version, enters the market in direct competition with Google’s new AI Plus plan in Indonesia.

OpenAI tightens ChatGPT rules for teens amid safety concerns

CEO Sam Altman announced new policies for under-18 users of ChatGPT, tightening safeguards around sensitive conversations. The company says it will block flirtatious exchanges with minors and add stronger protections around discussions of suicide, even escalating severe cases to parents or authorities. The move comes as OpenAI faces a wrongful death lawsuit tied to alleged chatbot interactions, underscoring rising concerns about the mental health risks of AI companions.

OpenAI rolls out GPT-5-Codex to power smarter AI coding

OpenAI rolled out GPT-5-Codex, a new version of its AI coding agent that can spend anywhere from a few seconds to seven hours tackling a task, depending on complexity. The company says this dynamic approach helps the model outperform GPT-5 on key coding benchmarks, including bug fixes and large-scale refactoring. The update comes as OpenAI looks to keep Codex competitive in a fast-growing market that now includes rivals like Claude Code, Cursor, and GitHub Copilot.

OpenAI reshuffles team behind ChatGPT’s personality

OpenAI is shaking up its Model Behavior team, the small but influential group that helps shape how its AI interacts with people The roughly 14-person team is being folded into the larger Post Training group, now reporting to lead researcher Max Schwarzer. Meanwhile, founding leader Joanne Jang is spinning up a new unit called OAI Labs, focused on prototyping fresh ways for people to collaborate with AI.

August 2025

OpenAI to strengthen ChatGPT safeguards after teen suicide lawsuit

OpenAI, facing a lawsuit from the parents of a 16-year-old who died by suicide, said in its blog that it has implemented new safeguards for ChatGPT, including stronger detection of mental health risks and parental control features. The AI company said the updates aim to provide tighter protections around suicide-related conversations and give parents more oversight of their children’s use.

xAI claims Apple’s App Store practices give OpenAI an unfair advantage

Elon Musk’s AI startup, xAI, filed a federal lawsuit in Texas against Apple and OpenAI, alleging that the two companies colluded to lock up key markets and shut out rivals.

OpenAI targets India with cheaper monthly ChatGPT subscription

OpenAI introduced its most affordable subscription plan, ChatGPT Go, in India, priced at 399 rupees per month (approximately $4.57). This move aims to expand OpenAI’s presence in its second-largest market, offering enhanced access to the latest GPT-5 model and additional features.

ChatGPT mobile app hits $2B in revenue, $2.91 earned per install

Since its May 2023 launch, ChatGPT’s mobile app has amassed $2 billion in global consumer spending, dwarfing competitors like Claude, Copilot, and Grok by roughly 30 times, according to Appfigures. This year alone, the app has generated $1.35 billion, a 673% increase from the same period in 2024, averaging nearly $193 million per month, or 53 times more than its nearest rival, Grok.

OpenAI keeps multiple GPT models despite GPT-5 launch

Despite unveiling GPT-5 as a “one-size-fits-all” AI, OpenAI is still offering several legacy AI options, including GPT-4o, GPT-4.1, and o3. Users can choose between new “Auto,” “Fast,” and “Thinking” modes for GPT-5, and paid subscribers regain access to legacy models like GPT-4o and GPT-4.1.

Updates to ChatGPT:

You can now choose between “Auto”, “Fast”, and “Thinking” for GPT-5. Most users will want Auto, but the additional control will be useful for some people.

Rate limits are now 3,000 messages/week with GPT-5 Thinking, and then extra capacity on GPT-5 Thinking… — Sam Altman (@sama) August 13, 2025

Sam Altman addresses GPT-5 glitches and “chart crime” during Reddit AMA

OpenAI CEO Sam Altman told Reddit users that GPT-5’s “dumber” behavior at launch was due to a router issue and promised fixes, double rate limits for Plus users, and transparency on which model