Arattai, the homegrown messaging app by Zoho, has quickly become the talk of the tech town. In just a few weeks, the app has seen a staggering rise in adoption, with daily sign-ups growing by over 100 times in India. What started as a quiet internal experiment within Zoho has now turned into one of the most downloaded apps in the country. In fact, the app is emerging as a promising homegrown alternative to global giants like WhatsApp, Telegram, and Signal.
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But with this sudden rise to fame, the question is how Zoho plans to sustain this growing user base — and what its roadmap looks like to make Arattai compete with global players. In a detailed conversation with India Today Tech, Zoho CEO Mani Vembu shared the company’s plans around monetisation, privacy, and AI integration — all while staying true to its
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