In 2015, a small beer brand named Bira 91 burst onto the scene and quickly captured the imagination of young Indians. Its bright cans, quirky monkey logo, and bold flavours weren’t just refreshing, they were revolutionary.
Drinking Bira wasn’t just about quenching thirst; it became a statement of modern taste, popular among the younger crowd, and a must-have at pubs and social gatherings.
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Suddenly, beer wasn’t just a drink; it was a cultural marker, a way for millennials and Gen Z to signal their l
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