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Artificial intelligence (AI) has become a common part of day-to-day life for many. We see it written in the AI slop on our social media feeds, speak to it using large language models, and hear it every time Amazon’s Alexa perks up at a demand. Yet, as the technology rapidly advances, it’s becoming harder to tell what’s real and what’s not.

In a new study, published in the PLoS One journal, researchers found that most people can no longer distinguish between AI-generated voices and the human voices they were cloned from.

Participants were given samples of 80 different voices, half of which were AI, the other human. They were then asked to rate what they heard based on levels of trustworthiness or dominance.

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Within the AI category, there were two different types: Generic voices c

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