While gold prices are soaring sky-high day after day, Zoho founder and CEO Sridhar Vembu remains firmly in the gold camp, unmoved by the crypto craze or the latest market fads. A long-time advocate of the yellow metal as a safeguard against the erosion of fiat currencies, Vembu has once again made the case for gold as a dependable store of value, citing macro strategist Lyn Alden’s detailed analysis of how major asset classes have performed over history.

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