East Carolina University and MrBeast partnership delayed how will it affect creator courses. (Getty Images)
Promised benefits and current silence
Challenges of merging influencer culture with academia
Background and local impact
Uncertain future for the programme
The partnership between MrBeast, the world’s most subscribed YouTuber, and East Carolina University (ECU) to launch a creator-focused academic programme has stalled, with no sign of the initiative nearly three years after its announcement. Originally unveiled in November 2022, the programme was intended to offer students a credential in content creation, developed in collaboration with MrBeast’s team.Despite initial enthusiasm and a high-profile video featuring Jimmy Donaldson, known as MrBeast,
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