Taylor Swift's 12th studio album, The Life of a Showgirl, has officially sold four million equivalent album units — which includes album sales and streaming activity — in its first week in the U.S.
That is the biggest first week in modern music history according to Luminate, the industry data and analytics company that began tracking sales in 1991.
Swift broke the record set by Adele's 25, which sold 3.378 million copies in its first week in 2015 in the U.S.
The Life of a Showgirl was released Oct. 3.
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