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A TV ad for the Red Tractor scheme has been banned after an environmental group complained about the claim that its products were “farmed with care”.
The ad, seen in May 2023, used a voice-over stated in rhyme: “Farmed with care, that’s the Red Tractor way. A label to trust, found on food every day. This promise is kept by the checks put in place, to care for our animals with the right food and space.”
It continued: “Our cows have a health plan, and a personal vet, from field to store all our stan
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