London —

When right-wing protestors took to the streets of London in September, the turnout was one of the largest in decades. More than 110,000 people showed up to rally against immigration, many carrying flags of England and Britain as they scuffled with police. But alongside the Union Jack and St George’s Cross, another symbol was unexpectedly visible: the logo belonging to the Italian fashion brand Stone Island.

A nautical star and compass overlaid on a button-on cloth badge with green, yellow and black detailing, the design frequently appears on Stone Island’s clothes — and during the protest, they were worn by Stephen Yaxley-Lennon, the far-right anti-Islam activist and English Defence League co-founder better known as Tommy Robinson, who had organized the march. The logo also appeared on the clothes of protestors and several high-profile Robinson supporters, such as the English podcaster Liam Tuffs.

It wasn’t the first time that Robinson — a former member of the British National Party, who has multiple criminal convictions for assault, financial and immigration frauds — has been seen wearing the label. Robinson has been photographed wearing the brand on several occasions, including in June, when he showed up at a magistrates’ court on charges of harassment and causing fears of violence, and at another far-right rally last July. (Robinson has entered not-guilty pleas for the June charges and a five-day trial in October 2026 has been set.)

Tommy Robinson, whose real name is Stephen Yaxley-Lennon, appeared at the Westminster Magistrates Court in London in June 2025 on two charges of harassment and causing fear of violence against two men. The Stone Island logo appears on his arm. Carl Court/Getty Images

Brands have limited control over the individuals that buy and wear their clothes. Robinson and his supporters have not claimed to use the Stone Island logo or its clothes as a symbol for far-right views.