Let's go back to the Y2K era, when our beauty kits had just the basics: a kohl stick, a lip balm, and a moisturiser. Skincare was simple, and cleansing meant just using a face wash (double cleansing wasn't even a thing back then).
Then came the rise of social media, and the beauty industry reinvented itself. Skincare became a ritual; something relaxing, even meditative.
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But somewhere along the way, it turned into a race for perfection. The constantly evolving beauty trends have now created a constant pressure to fix, improve, or perfect how we look. This has given rise to beauty anxiety, a very real feeling of unease about not looking good enough.
Jasmine Arora, consultant and clinical psychologist at Artemis Hospitals, Gurugram, tells India Today that the beauty industry is evolving faster than ever, constantly pushing new trends, treatments, and ideals of perfection.
Arora notes that, caught in this endless cycle, people often feel pressured to keep
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