Move over, K-Pop Demon Hunters, Labubus, Taylor Swift's engagement photos and middle-aged women obsessed with The Summer I Turned Pretty. The most viral pop culture trend of 2025 might be actually a pistachio-filled chocolate bar.
Dubai chocolate bars, famous for their creamy green interior and satisfying crunch, have been flying off the shelves all year.
They've gone viral on TikTok, contributed to a global pistachio shortage, been part of a Canadian recall due to salmonella risks, are the reason pistachio has been declared "the flavour of 2025," and launched a thousand copycats.
"This is literally the most viral thing on the internet but I don't really get it. It's just a stuffed chocolate bar," food TikToker "Jack's Dining Room" said last year in a video that has 12.4 million views.
“I’ve never seen a single item sell like this in my 50 years of retailing,” Stew Leonard Jr., CEO of Stew Leonard’s grocery stores in the U.S., recently told the Associated Press.
Pieces of Dubai chocolate with gold leaf are pictured at Abu Khaled Sweets oriental pastry shop in Berlin's Wedding district on Nov. 14, 2024.
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