Dhanteras has always been linked to gold buying. But in recent years, the festive season is slowly becoming less about buying physical assets and more about taking meaningful steps toward building wealth—not by following tradition, but by following an investing process that is meant to give purpose to investments, moving people closer to their financial goals.
More investors are turning to systematic, goal-based investing instead of making impulsive financial decisions driven by emotion or tradition. This isn’t just a passing trend but a shift in mindset.
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