Fortnite maker Epic Games said that Apple’s new installation workflow, implemented in iOS 18.6, has had a positive impact on its user growth, with a 60% decrease in drop-offs.
Apple started allowing EU users to install alternative marketplaces earlier this year under the Digital Markets Act (DMA). At that time, the installation process was lengthier and involved multiple “scare screens” — warnings about the potential dangers of installing apps from sources other than the App Store.
Image Credits: Epic Games
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