After weeks of speculation, the All India Football Federation (AIFF) has finally acted, releasing the Request for Proposal (RFP) for the Indian Super League’s (ISL) commercial rights. The 15-year deal will define Indian football’s top-tier future, covering sponsorship, broadcast, and digital monetisation.
The timing has raised eyebrows. The move came barely a day after ten ISL clubs jointly wrote to AIFF president Kalyan Chaubey, demanding clarity and accusing the federation of “lack of transparency” over the delayed tender process.
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