Gold continues to touch new highs this festive season, and with Diwali and Dhanteras around the corner, many households are preparing to buy. For most Indians, gold is not just a metal—it carries cultural value, emotional attachment and is seen as a safety net during uncertain times. But with prices soaring, experts suggest rethinking how you invest.
THINK BEYOND PHYSICAL GOLD
Traditionally, buying jewellery has been the most common way to own gold.
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