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The survey speaks: Money, motivation, and modern work
From side hustle to core identity
When passion becomes profession
Once upon a time, the phrase "student job" raised eyebrows. It evoked images of waiting tables, folding shirts in retail shops, or tutoring neighborhood children. It was a rite of passage. An act of necessity rather than choice. But the picture has altered. A new generation, raised on algorithms, self-branding, and economic uncertainty, has rewritten the meaning of work itself. According to a recent survey by Aviva, students in the 2020s are nearly twice as likely to have a side hustle as those who studi
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