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Australia has launched a multimillion-dollar national awareness campaign to promote an upcoming law that will ban social media access for anyone under 16, framing the change as being “for the good of our kids” ahead of its December start date.
The A$14m ($9.05m) ad campaign, titled “For the good of”, will roll out across television, billboards and social media from Sunday, communications minister Anika Wells said.
From 10 December, the new law will prohibit anyone under 16 from creating or maintaining accounts on platforms inc
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