As TikTok’s U.S. business faces a potential sale to Oracle and a group of investors, concerns are growing about the future of the app’s powerful content-recommendation algorithm.
Business Insider reports that China’s TikTok, the popular short-form video app known for its highly personalized “For You” algorithm, is facing a critical juncture as its owner, ByteDance, is expected to sell its U.S. operations to comply with a divestment law. The pending sale has raised questions about the fate of TikTok’s algorithm, which has been a key factor in the app’s success and user engagem
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