Meta announced on Wednesday that data collected from user interactions with its AI products will soon be used to sell targeted ads across its social media platforms.

The company will update its privacy policy by December 16 to reflect the change, and will notify users in the coming days. The new policy applies globally, except for users in South Korea, the United Kingdom, and the European Union, where privacy laws prevent this type of data collection.

Meta’s core business has long relied on building detailed profiles of Facebook and Instagram users to sell hyper-targeted ads.

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