When Shin Starr set out to build an autonomous kitchen, the company knew that the gimmick of robotic cooking wouldn’t carry the business. What would make Shin Starr’s OLHSO Korean BBQ food truck successful is if it could cook and deliver a hot, fresh, tasty meal at a reasonable price.
“At the end of the day, customers don’t care about the type of rocket science that is in your truck or in your kitchen,” Kish Shin, co-founder and CEO of Shin Starr, told TechCrunch. “They care about the value they’re getting.”
Han Sungil, a chef with over 18 restaurants in Korea, came to the U.S. to lead Shin Starr’s culinary operations, which includes a brick-and-mortar restaurant in San Mateo — so there’s high expectations for the food.
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