South China Morning Post CENTER (0.0) Reliability: 7.5/10

KPop Demon Hunters headed from screen to toy stores as Netflix taps Mattel, Hasbro

📅 October 22, 2025 11:28 AM 🕐 Scraped: October 22, 2025

Summary: Streamer bets its most-watched original film and smaller, non-franchise movies can scale into lucrative intellectual property.

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film KPop Demon Hunters into toys, deepening a consumer-goods push that could help diversify its revenue.

The partnerships, announ

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🌍 South China Morning Post

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October 22, 2025 at 11:28 AM

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