Buying a ticket for Saturday's Bruno Mars concert in Toronto was probably never going to be cheap, but what many of the star's 17,000 fans who scored a seat might not realize is it wasn't just scalpers driving up prices.
A CBC News and Toronto Star investigation reveals how box-office behemoth Ticketmaster uses its own bag of tricks — which includes partnering with scalpers — to boost its profits at the expense of music fans.
Data journalists monitored Ticketmaster's website for seven months leading up to this weekend's show at Scotiabank Arena, closely tracking seats and prices to find out exactly how the box-office system works.
Here are the key findings:
Ticketmaster doesn't list every seat when a sale begins.
Hikes prices mid-sale.
Collects fees twice on tickets scalped on its site.
"I definitely feel like I'm getting ripped off," said Ajay Saulnier, 31, a Bruno Mars superfan and imperson
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