A fish glued to a fishing rod. A pug following a boy everywhere. Few creators have captured India’s spirit so intuitively, so joyfully, as Piyush Pandey, the ad legend who redefined what it meant to sell with soul.
Some creatives chase cleverness. But Pandey chased connection.
His work wasn’t about hard-selling products. It was about telling stories that stayed with you. From a hen laying an unbreakable egg to a sofa that outlives generations of a family, his ads had a dash of whimsy, but were also rooted in genuine emotion.
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His characters were people we knew. His words spoke to India not as a market, but as a feeling.
Here’s a look at the campaigns that turned an adman into a legend.
FEVIKWIK
It began with a simple premise: glue that worked in a
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